Understanding Analytics

What Fanflet Tracks

Every interaction with a fanflet writes one anonymous event. Eight event types feed your dashboard.

Page View

Someone opened a fanflet page.

QR Scan

A page view originating from a scanned QR code. Counted alongside page views and broken out as a traffic source.

Resource Click

A tap on a link or sponsor block in your resource list.

Resource Download

A file download. Tracked separately from clicks so PDF and asset engagement shows its own line in the breakdown.

Email Signup

A subscriber joined your audience through the subscribe card.

SMS Bookmark

A visitor texted themselves the fanflet link from the SMS bookmark prompt.

Info Request

A sponsor block configured for info capture received a request instead of a direct click. See the section on info-request blocks below.

Referral Click

A click on a speaker portfolio referral link. Speaker-scoped, so it fires without a fanflet context.

Your Dashboard at a Glance

The main dashboard gives you a snapshot. Every speaker sees this regardless of plan.

Three KPI cards

Subscribers, page views, and resource clicks summed across all your fanflets, all time.

60-day chart

A trend with three series. Subscribers, page views, and resource clicks plotted by day for the past 60 days. Use it to spot spikes around specific events.

Recent fanflets

Your latest fanflets with quick links to edit, view, or share.

The Analytics Page

The full Analytics page gives you per-fanflet performance, click-through detail, traffic sources, and more. What you see depends on your plan.

Date range

The date range selector at the top of the page supports 7, 30, 90, and 365-day windows, an All-time view, and a Custom range with start and end dates. The default window is 30 days.

Available on every plan with analytics

Per-fanflet table

Views, clicks, and signups broken down by fanflet.

Pro and Studio

Period comparison

Change versus the previous window of equal length.

Device breakdown

Mobile, tablet, and desktop split.

Traffic sources

Direct, QR, share link, portfolio, and referral classifications.

Resource type performance

Clicks grouped by block type. Links, files, sponsor blocks.

Resource click breakdown

Per-resource click counts, paginated. Toggle By Fanflet to see each placement, or By Resourceto combine a resource’s clicks across every fanflet it appears in.

Survey results

Aggregated responses to any questions on a fanflet.

Custom date ranges

Filter to any window with the date range selector.

Studio

Engagement over time

A daily trend of views, resource clicks, and email signups for the selected window.

Conversion funnel

QR scans → page views → resource clicks → email signups, with drop-off at each step.

CSV export

Download the raw event log for the selected window.

Returning visitors

New vs. returning split and return rate — visitors who came back on a different day — plus a breakdown of returning visitors who explored multiple resources vs. came back for one piece. Identified by a consent-based, per-device id.

Trend Explorer

Daily trend for a single Fanflet (views, clicks, signups) or a single resource (clicks) over the selected window.

Best-Performing Fanflets

The Best-Performing Fanflets card appears on the Analytics page for every plan with analytics access. It ranks all your fanflets by lifetime totals, meaning the numbers cover the full history of each fanflet, not just the selected date window.

Each row shows four metrics:

Views

Total page loads, including repeat visits.

Unique

Distinct visitors.

Clicks

Total resource clicks.

Subs

Subscribers who joined from that fanflet (links to your subscriber list filtered to that fanflet).

Use the Sort by buttons at the top of the list to reorder by any column. The active sort is highlighted. Sorting is instant and does not reload the page.

Each fanflet also shows its status badge (Live, Scheduled, or Archived) so you can compare across your full portfolio, including past events.

Per-Fanflet Drill-Down

Studio speakers can open a dedicated analytics page for any single fanflet. From the Best-Performing Fanflets list, click a fanflet title to open its detail page.

The drill-down page shows lifetime data for that fanflet only.

Lifetime KPIs

Six metric cards across the top of the page:

Unique Visitors

Distinct people who visited.

Page Views

Every page load, including return visits and refreshes.

Resource Clicks

Total clicks on links and downloads.

Subscribers

People who joined your list from this fanflet.

QR Scans

Counted at scan time, before the page loads. Can slightly exceed page views when preview apps or abandoned loads occur.

Bookmarks

Saves via the text-to-bookmark prompt.

Traffic Sources

A bar chart showing where views came from: Direct, QR Code, Portfolio, or Share Link. Each source shows a count and a percentage of total views.

Top Resources

The most-clicked resources on this fanflet, ranked by click count.

The page header shows the fanflet title, its status badge, and a Lifetime label confirming all numbers are all-time. If the fanflet has an event name configured, it appears below the title.

From this page you can also open Share statsto generate a shareable link for this fanflet’s performance, or go directly to Edit Fanflet.

Free, Pro, and Studio

Two feature flags drive the Analytics page. basic_engagement_stats renders the per-fanflet table. click_through_analytics adds device, source, comparison, click detail, and AI insights. advanced_reporting (Studio) adds the engagement trend chart, conversion funnel, and CSV export. Without either of the first two flags, the Analytics page shows an upgrade prompt.

AI Insights

Pro and Studio speakers see a weekly insight card at the top of the Analytics page. A short paragraph summarizes the past week against the prior week. Page-view trend, click trend, top resources, new subscribers.

Schedule

Generated once a week on Monday at 9:30 UTC by a background job.

Coverage

Skipped for speakers with no fanflets or no activity in the past seven days.

Source data

Built from the same analytics events shown on the page. No new data is collected.

Survey Results and Gated Landing Pages

A fanflet with survey questions configured asks visitors to answer before resources appear. Visitors finish the survey or skip it, then the resource list renders. Aggregated responses show in the Survey panel on the Analytics page for Pro and Studio speakers.

For setup steps and question types, see Surveys and Feedback.

Information-Request Blocks

Sponsor blocks have a toggle for Capture info requests. With the toggle on, the block hides its outbound link and shows a Request Info button. A visitor request fires an info_request event, lands in the sponsor lead pipeline, and counts toward sponsor engagement reporting. With the toggle off, the block behaves like a standard sponsor link and fires resource_click events.

Sponsor Reports

Speakers share view-only analytics with sponsors through a tokenized link. The recipient sees performance for the sponsored resources without an account, and the link is revocable from the sponsor settings panel.

What sponsors see

Impressions, clicks, info requests, and lead counts for the blocks linked to their account.

Token model

Each share generates a record in sponsor_report_tokens. Revoking the share removes access immediately.

Background on the sponsor surface lives in Sponsor Portal Overview. Recipient-side report mechanics live in Sponsor Analytics.

Bot Filtering and Data Quality

Every event records a bot flag at write time, derived from the visitor user-agent. Speaker dashboards and admin reporting both filter bot traffic out of counts. Numbers reflect human engagement.

Detection

Standard bot signatures are matched against the request user-agent. Crawlers, monitors, and link previewers are tagged.

Storage

Bot events stay in the table for audit. They are excluded from aggregates served to the dashboard.

How Visitors Are Identified

Fanflet respects audience privacy while giving you meaningful data. No cookies, no PII in event payloads.

No cookies

No tracking cookies on visitor devices.

Visitor hash

A one-way SHA-256 hash of IP and user-agent estimates unique visits. The inputs are never stored.

Device and location

Device type derives from the user-agent. Country, region, and city come from edge headers, not tracking scripts.

Phone numbers

Never stored. SMS bookmark hashes the number for rate limiting, then discards it.

Tips for Better Analytics

Lead with QR

Slides and handouts with the QR code generate scan events. Scans give a clean read on in-person engagement.

Watch traffic sources

The sources breakdown on Pro and Studio shows where audiences come from. Direct, QR, share, portfolio, referral.

Track conversion

Compare page views to email signups. A weak ratio points at the subscribe card position or copy.

Review click depth

One link pulling outsized clicks is a content signal. Feature similar resources in your next fanflet.

Correlate with events

Use the 60-day chart to align spikes with talks and conferences.

Where to Go Next

New to Fanflet? Start with Creating Your First Fanflet. Want responses on the page itself? Read Surveys and Feedback. Ready to review live data? Open your Analytics page.