Understanding Analytics
Learn how to read your dashboard analytics and track audience engagement over time.
What Fanflet Tracks
Every time an attendee interacts with your fanflet, Fanflet records an anonymous event. Here are the six event types that power your analytics:
- Page Views
- Each time someone opens your fanflet page.
- QR Scans
- Page views that originated from scanning your QR code.
- Resource Clicks
- Taps on any link, file, or download in your resource list.
- Email Signups
- When an attendee subscribes with their email address.
- SMS Bookmarks
- When an attendee texts themselves a link to your fanflet.
- Info Requests
- When an attendee requests more information from a sponsor block.
Your Dashboard Overview
Your main dashboard gives you a quick snapshot of how your content is performing. Every speaker sees this regardless of plan.
- Three KPI cards
- Subscribers, Page Views, and Resource Clicks across all your fanflets.
- 60-day activity chart
- A visual trend of page views over the past two months so you can spot spikes around events.
- Fanflets list
- Your recent fanflets with quick-access links to edit, view, or share each one.
Analytics Dashboard
The full Analytics page provides deeper insight into how your audience engages with your content. What you see depends on your plan:
Available on all plans
- Per-fanflet table
- Views, clicks, and signups broken down by fanflet.
Pro & Early Access
- Period comparison
- See how metrics changed compared to the previous period.
- Device breakdown
- Mobile vs. desktop vs. tablet split.
- Traffic sources
- Where your visitors are coming from (direct, QR code, social, referral).
- Resource type performance
- Clicks grouped by resource type (links, files, downloads).
- Resource click breakdown
- Individual click counts for every resource in a fanflet.
- Survey results
- Responses to any survey question you've added.
- Date range filtering
- Narrow results to a custom window.
What's Included by Plan
Early Access includes everything
| Feature | Free | Pro / Early Access |
|---|---|---|
| Dashboard KPI cards | Yes | Yes |
| 60-day activity chart | Yes | Yes |
| Per-fanflet performance table | Yes | Yes |
| Period comparison | — | Yes |
| Device & traffic breakdown | — | Yes |
| Resource click details | — | Yes |
| Survey results | — | Yes |
| Date range filtering | — | Yes |
How Visitors Are Identified
Fanflet is designed to respect your audience's privacy while still giving you meaningful data.
- No cookies
- Fanflet does not set any tracking cookies on your audience's devices.
- Visitor hash
- A one-way hash of the visitor's IP and user-agent is used to estimate unique visits. No personally identifiable information is stored.
- Device & location
- Device type and general geographic area are derived from standard HTTP headers, not tracking scripts.
- Phone numbers
- Never stored. When an attendee uses SMS bookmark, the phone number is hashed with SHA-256 for rate limiting and then discarded.
Privacy-friendly by default
Tips for Better Analytics
- Use QR codes
- When you share your QR code on a slide or handout, every scan is recorded as a QR scan event—giving you a clear picture of in-person engagement.
- Check traffic sources
- The traffic sources breakdown (Pro) shows whether visitors found you through QR, direct link, social media, or a referral.
- Monitor conversions
- Compare page views to email signups to gauge how compelling your resource page is. A low ratio may mean your call to action or content needs tweaking.
- Review resource clicks
- If one link gets far more clicks than others, consider featuring similar content in future fanflets.
- Compare over time
- Use the 60-day chart to correlate spikes with specific talks or conferences, then double down on what works.
Next Steps
Ready to put analytics to work? If you haven't created a fanflet yet, start with Creating Your First Fanflet. Already have one published? Head to your Analytics dashboard to see how your audience is engaging.