Sponsor Analytics

What sponsor analytics show

Sponsor analytics roll up audience interaction with every resource block attributed to your account, across every fanflet a speaker builds with your blocks inside. You see the same engagement signal a speaker sees on their own page, scoped to the resources you own.

The view aggregates three layers of data: views of fanflets carrying your blocks, clicks on your blocks themselves, and lead captures triggered by your blocks. Filter by speaker or campaign to narrow the picture, or leave filters open to see your full footprint.

Which fanflets appear in your dashboard

You see analytics only for fanflets that include you. A fanflet counts as shared with you in two cases: a speaker placed one of your resource blocks on it, or a speaker explicitly shared that fanflet with you from the fanflet editor settings. You never see a speaker's full catalog, only the fanflets you are part of.

When a connection ends, your view of that speaker's fanflets freezes at the disconnect date. All history up to that point stays visible in your dashboard. New views, clicks, and leads that happen after the disconnect are not shared with you. Nothing is deleted. The record is simply closed at that moment.

The four overview KPIs

The analytics home page opens with four KPI cards. Each card carries a delta badge comparing the current window to the prior window of equal length.

• Unique Views. Estimated unique viewers of fanflets containing your resources. Click the card to scroll to per-fanflet breakdown.
• Resource Clicks. Total clicks on your blocks across every fanflet. Click the card to scroll to the resource-click breakdown.
• Conversion Rate. Percentage of unique viewers who turned into a lead through one of your blocks.
• New Leads. Attendees who shared contact info via your resource blocks during the window. Click the card to jump to the leads inbox.

Engagement on the overview tab

Below the KPIs the overview shows three engagement panels.

• Activity Trend. A daily time series of views, clicks, and leads over the selected window. Spot the day a webinar drove a spike and the days traffic flattens.
• Conversion Funnel. Step-by-step drop-off from QR scan, to page view, to click, to lead capture.
• Resource Engagement. Total clicks and average clicks per block by content type, so you see whether videos beat PDFs or links beat both.

The Engagement tab

The Engagement sub-page goes deeper than the overview. It pairs an activity heatmap with a ranked list of every resource block you own, sorted by clicks. Each row shows the block title, type, which fanflet it lives in, and which speaker carries it.

Use this view when planning a refresh. Blocks at the top of the list earn more from a content update. Blocks at the bottom signal a placement, headline, or asset problem worth fixing.

The Geography tab

Geography breaks down audience interactions by country. Every page view and every click rolls up to the viewer's country, so you see which markets a campaign reaches and which markets stay quiet.

Use Geography to validate market expansion bets, qualify a conference partnership before signing, or plan localized content for a region driving disproportionate engagement.

The Speakers tab

The Speakers sub-page benchmarks every speaker carrying your resources against one another. You see views, clicks, and leads per speaker, ranked, with deltas against the prior window.

Use this view to renew the speakers driving your pipeline, coach the speakers underperforming peers with similar audiences, and spot rising speakers worth a deeper sponsorship.

Date range and filters

The date selector at the top right offers preset windows of 7, 30, 90, and 365 days, plus an All-time option and a custom range. The selector hides any preset longer than your plan's retention window.

Two filter dropdowns sit below the header.

• Campaign filter. Narrow the view to one campaign across every speaker carrying it.
• Speaker filter. Narrow the view to one speaker across every campaign you run with them.

Filters persist in the URL, so a filtered view is shareable as a link to a teammate inside the portal.

Retention windows by plan

• Connect. 90-day rolling window. Anything older than 90 days drops out of view as new days roll in.
• Studio. Lifetime aggregate reporting. Daily totals stay available forever, even after raw event detail rolls off at 90 days.

Exporting to CSV

The Export dropdown sits next to the share button on every analytics page. Two formats ship today.

• Summary Report. One row per fanflet with rolled-up views, clicks, and leads for the selected window.
• Raw Event Log. One row per event, suitable for warehouse loading or a custom analysis in a spreadsheet.

Both files honor the active date range and filters, so an export taken from a campaign-filtered view contains only the selected campaign's events.

Sharing a report by link

Sponsor reports support tokenized share links. Generate a URL for a single fanflet's report, send it to a teammate or to your marketing partner agency, and they read the report without a Fanflet login.

Engagement vs leads

The two words sound similar, so keep the line clear.

• Engagement covers every interaction. Every page view, every click, every download. The analytics dashboard tracks all of it.
• Leads are interactions where the attendee shared contact info through your blocks. Subscribes, info-requests, and gated downloads qualify. Leads route to your leads inbox and CRM sync.

Every lead is an engagement event. Most engagement events never turn into a lead. Use the conversion funnel on the overview tab to see the rate.

Related reading

• Sponsor portal overview for the full tour of the sponsor dashboard.
• Sponsor lead generation for how engagement turns into qualified leads.
• Understanding analytics for the speaker-side equivalent and the full event taxonomy.