Getting Started for Sponsors
Set up your sponsor account, complete onboarding, and tour Overview, Insights, and Program.
What sponsoring on Fanflet looks like
Speakers run sessions, build a fanflet, and link a QR code so the room scans into a curated resource page. You attach your resources to those fanflets. Audience members tap your link, download your asset, request more info, or join your list, and Fanflet attributes the lead back to you.
Leads are consent-only, and they come in three ways on fanflets where the speaker gave you access. A subscription lead (Event fanflets, the moment the attendee subscribes) or a resource lead (Event or Resource fanflets, when they click, download, or request info through one of your resources) needs the sponsor-consent box ticked. A follow-up lead comes from the attendee answering yes to a follow-up question the speaker linked to your company and choosing to share their contact details. Speakers who keep a fanflet Internal only share nothing.
Every lead shows who engaged, with which speaker, on which fanflet, and through which resource.
Sign up and onboarding
The whole signup flow is one screen. Submit it and you land on the dashboard.
Create your account
Go to fanflet.com/sponsor/signup and sign up with your work email.
Confirm your email
Open the confirmation link from your inbox. The link verifies your account and sends you to onboarding.
Fill the onboarding form
One screen, five fields. Company name and contact email are required. URL, industry, and logo are optional.
- Company name as speakers and audiences see it.
- URL for shareable links like
fanflet.com/sponsors/your-company. Leave it blank to auto-generate from the company name. - Contact email for partnership questions and lead notifications.
- Industry helps speakers find you in the directory.
- Logo shows on every sponsor block in a fanflet. JPEG, PNG, WebP, GIF, or SVG up to 2 MB.
Choose the word for people in your network
Did a speaker invite you?
Speakers add resources from sponsors who are not yet on Fanflet. Those are tracked sponsors. Lead and engagement data accumulates under your name. When a speaker invites you to claim the account, you arrive on a signup page with a banner showing your existing views, leads, and subscribers.
Submit the onboarding form on the same page and the claim merges your prior history into your new account. Read Tracked sponsors and the claim flow for the full picture.
Your sponsor dashboard tour
Sign in and you land on Overview. The sidebar is Overview, then two groups: Insights and Program. Billing, Integrations, and Activity live under Settings in the account menu, not on the rail. The full tour is in Sponsor portal tour.
- Overview is the home dashboard: a status row (verification, connection requests waiting, new leads this week), a setup checklist while you are getting started, a This month strip of views, clicks, visitors, and leads, and a Connections tile. Ranked resources live on Insights → Analytics → Content. A loaded zero on This month says “Not enough activity yet.”
- Insights → Analytics opens on Portfolio. Studio adds Speakers, Audience, and Content under it. See Sponsor analytics.
- Insights → Leads is the inbox. Every consented subscription, resource click, download, info request, or follow-up answer lands here with the speaker, fanflet, and resource behind it. See Sponsor lead generation.
- Program → Speakers is the roster. The page title reads My Speakers (or My Presenters, if you changed the word). Tabs are All, Requests, and Seats. Requests is where inbound connection requests land. See Speaker seat licensing.
- Program → Campaigns group resources, copy, and goals into a named push. Track performance per campaign instead of per resource.
- Program → Resource Library is your reusable catalog, with Draft, Published, and Archived status, private folders, and a campaign filter. Speakers drop your published items into their fanflets.
Settings is not a sidebar item. Open company settings from Account settings in the account menu at the bottom of the rail. The gear next to your name opens User settings in Sponsor Portal (your name, photo, sign-in, and AI assistants). Account settings holds company profile, communications and analytics email digests, team members, company data privacy, billing, integrations, and the activity log. Company name, description, the word you use for people in your network, contact details and timezone save as you type. Dates in the dashboard follow that company timezone. Changing the public URL still needs a confirmation. The logo saves when you confirm the crop.
Plan capabilities
Sponsor Studio is the public plan listed on pricing with a Get in touch CTA. Sponsor Connect is a smaller starter tier offered during onboarding conversations. Here is the shape of each.
- Sponsor Connect fits a single team running a focused program. Up to five speaker connections, the resource library, up to three campaigns, up to five teammates, and 90-day analytics retention. HubSpot direct and Zapier are not included on Connect.
- Sponsor Studio fits teams running sponsorships at scale, with the KOL seats and connection packs your agreement sets. Lifetime aggregate analytics retention, HubSpot integration, Zapier, SSO, the activity log, cross-speaker analytics, and speaker seat licensing.
First five minutes
Run this checklist right after onboarding so the first speaker who looks you up sees a complete profile.
Finish your profile
Open Settings from the account menu and add a logo, a one-line description, and a contact link if you skipped them at signup.
Build your resource library
Add three to five resources to Resource Library. Lead with one high-value asset like a guide or template. New items start as drafts; use Publish when one is ready, because speakers only see published items. Folders are private to your team, and the campaign filter narrows the list once you run campaigns.
Accept your first speaker connection
Speakers start connections from their own dashboard: they add you from the Add a sponsor dialog and the request lands on Speakers, on the Requests tab. Overview also shows a card when requests are waiting. Share your sponsor URL with the speakers you already work with so they can find you. On Studio you can also invite a speaker to a seat from the Seats tab.
Setup checklist on the dashboard